SALES SYSTEMS FOR WINERIES
More tastings with the venues and bottle shops you want to be in.
PlaceCraft builds your sales system or runs your outreach and books tasting appointments. You pour, close deals, and keep the relationship.
Or take the 3-minute sales audit
Built by a winemaker with over $3 million of wine sold.
We are now in a relationships economy
The world is growing increasingly not real. This has left wine drinkers craving real experiences.
You create something that is deeply real. Something that has a story.
The closer you can get your story to the people who drink your wine, the more powerful your story will become.
I built PlaceCraft because I believe that winemakers are the best placed people to tell their own stories.
Great wine doesn't sell itself.
Most wineries win accounts through whoever the winemaker happens to know. Getting new accounts is hard work. Prospecting takes hours you don't have: finding the right venues, working out who buys, writing emails, following up five times. So it doesn't happen, and the wine stays in the shed. But it doesn't have to be that way. Install a system and grow your business.
How PlaceCraft works
01
We map your market
Venues and bottle shops in a target area that suit your wine style and price point.
02
We build your sales systems
Personalised agents, Customer Relationship Management (CRM) systems, email templates and training.
03
We book the tastings
With Territory Growth and Territory Accelerator, interested buyers go straight into your calendar, with a briefing on each venue.
04
You pour and close
You do the part only a winemaker can. Every lead is tracked in a shared pipeline. You own the relationship.
BUILT FROM EXPERIENCE
Built by a winemaker, tested on my own wine
I'm Alex, the winemaker behind Alexander Direen, Little Brunswick, and Tidy Town. I've sold over $3 million of wine, and I built PlaceCraft because I had the same problem you do: great wine and no time to sell it.
Every part of the system was built and tested selling my own wine into restaurants and bottle shops first.
You own the relationship.
ONE-OFF · FIXED-PRICE
The right level of support
Find your next market
Territory Scan
$500
3 days
Run your own outreach
Outreach System
$3,000
7 days
Let us run your outreach
Territory Growth
$6,000
30 days · 15 booked tastings
Let us teach you how to sell
Territory Accelerator
$20,000
90 days · 30 booked tastings
FREE · ONE HOUR · ONLINE
Start with the free workshop
I'll show you how I find and book tastings with venues and bottle shops, live, using my own prospecting system. You'll see the exact system I use to find leads for my clients and myself.